Definition and Examples of Possessive Determiners

Definition and Examples of Possessive Determiners In English punctuation, a possessive determiner is a sort of capacity wordâ used before a thing to communicate ownership or having a place (as in my phone).â The possessive determiners in English are my, your, his, her, its, our, and their. As Lobeck and Denham bring up, theres some cover between possessive determiners and possessive pronouns. The essential contrast, they state, is that pronouns supplant full thing phrases. Possessive determiners, then again, need to happen with a thing (Navigating English Grammar, 2014). Possessive determiners are some of the time called possessive descriptive words, feeble possessive pronouns, genitive pronouns, possessive determiner pronouns,â or just possessives. Determiner and Grammar Rules CaseDeterminerGenitiveFirst-Person PronounsGenitiveModificationPersonal PronounPossessive CasePossessive PronounQuantifierSecond-Person PronounsSentence Completion Exercise: Personal Pronouns and Possessive DeterminersThird-Person PronounsUsing the Different Forms of Pronouns Models and Observations Limited, I recall, used to remove his cap and put a match to his hair from time to time, however I don't recollect what it demonstrated, in the event that it demonstrated anything by any means, then again, actually he was a fascinating man.(Dylan Thomas, Quite Early One Morning, 1954)Every society praises its live traditionalists and its dead troublemakers.(Mignon McLaughlin, The Complete Neurotics Notebook. Palace Books, 1981Id like to be separated from everyone else with my sandwich for a moment.(Bart Simpson, The Simpsons)He floated off into rest and Janie looked down on him and felt a self-squashing love. So her spirit slithered out from its stowing away place.(Zora Neale Hurston, Their Eyes Were Watching God, 1937If a man doesn't stay up with his friends, maybe it is on the grounds that he hears an alternate drummer.(Henry David Thoreau, Walden You should crash and burn as hang over excessively far backward.(James Thurber, The Bear Who Let It AloneThe sextant was old. I thought that it was piled up with an assortment of gramophones and women workboxes in a junkshop. Its metal casing was mottled green-and-dark, the silvering on its mirrors had begun to rankle and strip off.(Jonathan Raban, Sea-Room. For Love Money: Writing, Reading, Traveling, 1969-1987. Collins Harvill, 1987 Kids start by adoring their folks; after a period they judge them; once in a while, if at any time, do they pardon them.(Oscar WildeMy air cushion vehicle is brimming with eels.(John Cleese as the Hungarian in The Hungarian Phrasebook Sketch. Monty Pythons Flying Circus, Dec. 15, 1970Our assignment must be to free ourselves by augmenting our hover of empathy to grasp every living animal and the entire of nature and its beauty.(Albert EinsteinAll upbeat families look like each other, however each troubled family is despondent in its own way.(Leo Tolstoy, Anna Karenina Possessive Adjective or Determiner? The title  possessive descriptor is in reality more frequently utilized than possessive determiner however the last is an increasingly precise depiction. As a matter of fact, in his vehicle, the word his goes before the thing vehicle and to that degree carries on as a descriptor, however in *the his vehicle (analyze the old vehicle) it demonstrates itself not to be a modifier; it unquestionably doesnt portray the vehicle itself. (Tony Penston, A Concise Grammar for English Language Teachers. TP Publications, 2005) Possessive Pronouns and Possessive Determiners Mostâ possessive determiners areâ similar to their relating possessive pronouns: her is a possessive determiner, while hers is a possessive pronoun. The possessive determiners his and its are indistinguishable from their comparing possessive pronouns. The capacity in the sentence decides the grammatical form. In The red Toyota is his vehicle, his is a determiner since its presenting the thing expression vehicle. In The red Toyota is his, his is a pronoun since its working as a thing expression. In The organization made this pen, this is a determiner. In The organization made this, its a pronoun since it remains instead of a thing expression.  (June Casagrande, It Was the Best of Sentences, It Was the Worst of Sentences. Ten Speed Press, 2010) [The] development with the possessive pronoun [e.g. a companion of mine] contrasts from the option of possessive determiner thing (for example my companion) for the most part in that it is progressively inconclusive. The sentences in (30) beneath delineates this point: (30) a. You know John? A companion of his disclosed to me that the food served at that eatery is awful.(30) b. You know John? His companion revealed to me that the food served at that eatery is terrible. The development with the possessive pronoun, in (30a), can be utilized if the speaker hasnt indicated and doesnt need to determine the character of the companion. Conversely, the development with the possessive determiner, in (30b), infers that the speaker and audience both recognize what companion is proposed. (Ron Cowan, The Teachers Grammar of English: A Course Book and Reference Guide. Cambridge University Press, 2008)

Aztec Empire free essay sample

A paper about the ascent and fall of the Aztec Empire. This paper follows the sources and advancements of the Aztec Empire from their unassuming roots in southern Mexico. The creator follows their improvements over approximately 1000 years. The Aztecs were Central American Indian individuals who attacked focal and southern Mexico and took control. As they developed in political status, they got modern and edified, gaining from set up people groups who had been town tenants for over 1,000 years. There are numerous fantasies and legends concerning these individuals called the Aztecs (Mayo 49). A few people depict the pyramids they fabricated, the wars they pursued and the human penances they made. It has been said that their Emperor Montezuma was horrendous and savage in his deeds (49). The Aztecs had an extraordinary progress with a well off and various history. Luckily, quite a bit of this history was saved and recorded for us by early cleric, conquistadors, Spanish writers, and the Aztec themselves (49). We will compose a custom exposition test on Aztec Empire or then again any comparable subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page

Book Riots Deals of the Day for April 22nd, 2019

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Case Study Martin Textile Starbuck - 1000 Words

Q1. What constitutes operation for your organization of which you are a member, or your place of business? Q2. Why is globalization seen as a panacea to world problems by some and an instigator of problems by others? What responsibilities should corporations have toward the country in which they operate? To their country of origin? CASE STUDY 1 MARTIN TEXTILES Question 1 Economic cost The production cost that is labour cost if Martin Textile shift its production to Mexico will be reduced to less than USD2 per hour as compared to wage rate paid to its unionised New York plant(USD12.50 per hour) and non unionised textile plant in southeastern US(USD8 to USD10 per hour). The production too will be able to avoid cost disadvantage†¦show more content†¦Starbucks will only play minor role in the market. b. Licensing format would not give Starbucks the tight control over management, marketing and strategy in the licensee firm’s country in order to maximize its profitability. Under licensing agreement, control over marketing, strategy and decision making will be done by liscensee firm. Where normally the decision made is for the benefit and profit of licensee firm. c. Although Starbuck could license its product its real competitive advantage comes from its management skills and marketing capabilities which are often not amenable to licensing. Licensee firm may not be able to be as efficient as the firm could it self. As a result the licensee firm may not be able to fully exploit the profit potential inherent in foreign market. Question 4 Starbuck realised that pure licensing agreement would not give Starbuck the control needed to ensure Japanese licensee followed it succesfull formula, therefor the company had established a join venture with Sazaby Inc in Japan. Starbuck first foreign direct investment. After Japan, the company embarked on aggresive foreign investment program by purchasing Seattle Coffee, a British company chain, opened stores in Taiwan, China,Singapore,South Korea and Malaysia. Starbucks expand aggresively to Switzerland by entering join venture with a Swiss company Bon Appetite Group. Starbucks license its format to the Swiss company byShow MoreRelatedStrategic Management and Ikea9925 Words   |  40 PagesThe purpose of this assignment is to identify the critical issues from the given case study about â€Å"IKEA - how the Swedish retailer became a global cult brand†. This was an abridge version of the article from Business Week Online issued on 14th November 2005, in Helsinborg - Sweden. IKEA is famous for its affordable furniture which consumers are required to assemble for themselves (Appendix 1). According to the case, IKEA is in a critical situation. The company is gearing up to return to Japan, seeingRead MoreEssay on Mintzberg 5 Ps of Strategy9155 Words   |  37 Pages(literally so in the military, where position becomes the site of battle), it can also be considered in the context of a number of competitors or simply with respect to markets or an environment at large.26Since head-on competition is not the usual case in business, management theorists have generally focussed on the n-person situation, although they have tended to retain the notion of economic c~mpetition.~ strategy as position But can extend beyond competition too, economic and otherwise. IndeedRead MorePepsi Project Report13786 Words   |  56 PagesMANAGEMENT Opposite Mohan Meakin Factory, Mohan Nagar, Ghaziabad. PREFACE The PGDM programme is well structured and integrated course of business studies. The main objective of practical training at PGDM level is to develop skill in student by supplement to the theoretical study of business management in general. Industrial training helps to gain real life knowledge about the industrial environment and business practices. The PGDM programme provides student withRead MoreBeyond Sophisticated Stereotyping10228 Words   |  41 Pageswhats expected. And they do it all together. They really are different. But are they? Level Four understanding recognizes the strong group dynamics, common education and training, and the general sense of loyalty to the family-which in their case is Japan itself. Thats not so unusual, things are just organized on a larger scale than any social unit in the West. Nothing is fundamentally different. Level Five can blow ones mind, however. Bank presidents skipping through streets dressedRead MoreReed Supermarket Case32354 Words   |  130 PagesCompanion Website at www.pearsoned.co.uk/hollensen to find valuable student learning material including: Full versions of the video case studies Multiple choice questions to test your learning Annotated links to relevant sites on the web An online glossary to explain key terms Flashcards to test your knowledge of key terms and definitions Classic extra case studies that help take your learning further We work with leading authors to develop the strongest educational materials in marketing, bringingRead MoreOrganisational Theory230255 Words   |  922 Pagesknow better) to trivialize this very problematic and challenging subject. This is not the case with the present book. This is a book that deserves to achieve a wide readership. Professor Stephen Ackroyd, Lancaster University, UK This new textbook usefully situates organization theory within the scholarly debates on modernism and postmodernism, and provides an advanced introduction to the heterogeneous study of organizations, including chapters on phenomenology, critical theory and psychoanalysisRead MoreCase Study148348 Words   |  594 Pages978-0-273-73552-6 (web) All rights reserved. Permission is hereby given for the material in this publication to be reproduced for OHP transparencies and student handouts, without express permission of the Publishers, for educational purposes only. In all other cases, no part of this publ ication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise without either the prior written permission of the Publishers orRead MoreStrategic Human Resource Management View.Pdf Uploaded Successfully133347 Words   |  534 Pages....................................................... 614 UNIVERSAL PRACTICES VS. CONTINGENCY PERSPECTIVES...................................................... 616 EMPIRICAL EVIDENCE: THE CASE FOR UNIVERSAL BEST PRACTICES................................................... 618 EMPIRICAL EVIDENCE: THE CASE FOR THE CONTINGENCY VIEW............................................. 622 SORTING THROUGH THE EVIDENCE....................... 627 SUMMARY......................................................Read MoreExploring Corporate Strategy - Case164366 Words   |  658 Pages 22/10/2007 11:54 Page 597 CASE STUDIES ECS8C_C01.qxd 22/10/2007 11:54 Page 598 ECS8C_C01.qxd 22/10/2007 11:54 Page 599 Guide to using the case studies The main text of this book includes 87 short illustrations and 15 case examples which have been chosen to enlarge speciï ¬ c issues in the text and/or provide practical examples of how business and public sector organisations are managing strategic issues. The case studies which follow allow the reader to extendRead MoreManaging Information Technology (7th Edition)239873 Words   |  960 PagesCONTENTS: CASE STUDIES CASE STUDY 1 Midsouth Chamber of Commerce (A): The Role of the Operating Manager in Information Systems CASE STUDY I-1 IMT Custom Machine Company, Inc.: Selection of an Information Technology Platform CASE STUDY I-2 VoIP2.biz, Inc.: Deciding on the Next Steps for a VoIP Supplier CASE STUDY I-3 The VoIP Adoption at Butler University CASE STUDY I-4 Supporting Mobile Health Clinics: The Children’s Health Fund of New York City CASE STUDY I-5 Data

John Steinbecks Of Mice and Men Essay - 618 Words

After the Great Depression, many things changed, different\\ genders and races were all treated differently. Blacks and white women were forced to be outcast in the world, women belonged in the house and blacks did not belong anywhere. In the book Of Mice and Men, John Steinbeck portrays perfectly of how blacks and women were separated from everyone else with Curley’s wife and Crooks, the black stable hand. Curley’s wife and Crooks are alike in many ways; in their loneliness, the way they are separated from everyone else and how they get out casted from everything, discriminated against during the time period; which helps show how blacks and women were treated during this time period of life. Loneliness is something experienced by both†¦show more content†¦Ã¢â‚¬Å"I don’ like Curley. He ain’t a nice fella,† (86) Curley’s wife did not actually like him; she married him to prove her mother wrong. She thought he was too focused on how wel l he could fight. However, Crooks grew up always being discriminated from against the world because of his color, but even that after a while got to be lonely. Although he did not put his self out for everyone’s attention, he just stayed alone and read his books. During this time period, blacks were highly segregated from whites and women were believed to belong inside the house. This was portrayed in the book by the boss beating Crooks whenever something went wrong with the farm, and how Crooks was forbidden to do anything because of his color. That was the only job available to him at the time also, so if he left he would be unable to support himself. Curley’s wife somehow always found a way to find the guys and ask where her husband was, when she actually did not care. She believed she was stuck on the farm because of him and would not forgive him. â€Å"Why’n’t you tell her to stay the hell home where she belongs?†(61) Carlson tells Curley after one of her famous disappearances. Curley’s wife often trails the guys around trying to see which guy she can get to pay her any attention. Lennie was an easy target for her, and when she finally got what she wanted she ended up regretting it. Throughout all their differences and similarities, they showShow MoreRelatedEssay on John Steinbecks Of Mice and Men1451 Words   |  6 PagesJohn Steinbecks Of Mice and Men .The novel Of Mice and Men was written by John Steinbeck. In Soledad, California during the Great Depression in the 1930s two men of the one named George and the other named Lennie were men who travel around working at ranches. George is the small, quick-witted one, and Lennie is the big, slow, dumb and extremely strong one. They have a dream, to have a little place all to themselves, without anyone bothering them. Their dreams are shattered though, when LennieRead MoreLoneliness In John Steinbecks Of Mice And Men1358 Words   |  6 Pages The Depression of Loneliness â€Å"Guys like us...are the loneliest guys in the world†(Steinbeck 15). Loneliness as a common feeling by the millions of migrant workers all over the United States during the Great Depression. John Steinbeck’s Of Mice and Men, set in this era, depicts a story of loneliness within an old man named Candy; a young woman known as Curley’s Wife; and a discriminated African American named Crooks, on a barely farm in California. The ranch is filled with migrant workers, butRead MoreArchetypes In John Steinbecks Of Mice And Men838 Words   |  4 Pageswith the characters quickly and accurately. Lennie’s archetype is innocent because he is always so caring to others. He is also taken advantage of a lot. Lennie is always so positive even when the hardest situations are thrown at him. In John Steinbeck’s Of Mice and Men novel Lennie Smalls archetype is portrayed as innocent because he is so pure, positive and accepting. An example of direct characterization for Lennie is Crooks and him talking towards the end of the book. Lennie and Crooks are talkingRead More John Steinbecks Of Mice and Men Essays555 Words   |  3 PagesOf Mice and Men Similarities and Differences Between George and Lennie John Steinbeck’s Of Mice and Men concerns and unlikely couple who travel about the country searching for work. Throughout the novel, characteristics of important people are similar yet different. George Milton and Lennie Small are two characters that have many differences physically, but many similarities mentally. Initially, George Milton is a kind, short and trustworthy companion of Lennie. George travels with LennieRead MoreEssay on John Steinbeck’s Of Mice and Men 1986 Words   |  8 PagesAbstract: When Of Mice and Men is read between the lines, it is easy to discover Steinbeck’s objective. Men are destined to be alone, despite their hardships, despite their connections. In order to establish these ideas Steinbeck develops his characters, the relationships they share, and their interactions. Of Mice and Men is considered a classic novel for a reason. Steinbeck does an excellent job of establishing powerful themes while using unparalleled writing techniques. Steinbeck was able to takeRead More John Steinbecks Of Mice and Men Essay976 Words   |  4 PagesJohn Steinbecks â€Å"Of mice and men† Of Mice and Men is set along the Salinas River a few miles south of Soledad in the fallen world of the Salinas Valley, which Steinbeck places east of Eden the Promised Land is only a painful and illusory dream. This land is populated by sons of Cain, men doomed to walk alone. One of the major themes that comes from this is loneliness, or fear of apartness. One of the themes of Of Mice and Men is that men fear loneliness, that they need someone to beRead MoreJohn Steinbecks Of Mice and Men Essay1188 Words   |  5 Pages nbsp;nbsp;nbsp;nbsp;nbsp;quot;Of Mice and Menquot; is a play written by John Steinbeck that focuses on life during the mid 1930s. This play has many recurring themes, and one of these themes is that of loneliness. This loneliness is because of the intolerance of society on those who are different. The underlying, yet stunningly obvious, theme of loneliness can be found in many characters with many examples. This loneliness due to isolation and intolerance is found in the characters of CandyRead More Loneliness in John Steinbecks Of Mice and Men Essay2202 Words   |  9 PagesLoneliness in John Steinbecks Of Mice and Men       Mother Theresa once said, Loneliness is a mans worst poverty. Without friends and companions, people begin to suffer from loneliness and solitude (Dusenbury 38). Loneliness is an inevitable fact of life and cannot be avoided, as shown prevalent through each of the characters in John Steinbecks Of Mice and Men. Each and every character in this novel exhibits loneliness. Lennie was isolated for being mentally handicapped, Candy was isolatedRead MoreSociety In Anthem And John Steinbecks Of Mice And Men815 Words   |  4 Pagespush society to its limits and with that, show society’s true nature. This is displayed best in Ayn Rand’s Anthem and John Steinbeck’s Of Mice and Men; one set in a post-apocalyptic age where man struggles to rebuild and the other set during the Great-Depression. By comparing Ayn Rand’s message concerning the individual in society in Anthem to John Steinbeck’s in Of Mice and Men it is clear that one has a main message t hat society is a burden to the individual, while the other’s message is that societyRead MoreRacial Discrimination In John Steinbecks Of Mice And Men899 Words   |  4 Pagesis someone to talk to. What about having to kill a friend, and bury all chances of breaking free from the life of an average migrant worker? How would anybody feel? These situations in John Steinbecks Of Mice and Men illustrates two key points throughout the story; discrimination and loneliness. In Of Mice and Men, Crooks, the black stable hand, is the definition of racial discrimination. He is isolated from the community of white migrant workers because of his racial status. Crook mentioned this

Study of Lg Free Essays

[pic] In partial fulfillment Of BACHELOR OF BUSINESS ADMINISTRATION [pic] Submitted to: Submitted by: SWARNITA SRIVASTAVA bb Asst Professor BBA 4sem Roll no SUN INSTITUTE OF MANAGEMENT TECHNOLOGY 7 Km,Milestone Bareilly Road NH-24, Haji Nagla,Shahjahanpur (U. P) [pic] DECLARATION I, ANJU MISHRA , hereby declare that the work titled Comparative Analysis of Employee`s perspective towards â€Å"COMPARATIVE STUDY OF LG AND VIEDOCON AIR CONDITIONERS† embodied in this report has been carried out by me as an original work. I declare that no part of it has been submitted for any degree of any institution previously. We will write a custom essay sample on Study of Lg or any similar topic only for you Order Now Date: 30 APIRL, 2013 ACKNOWLEDGEMENT I would like to take this opportunity to express my deep gratitude to all those who, directly or indirectly made this project possible. I have got considerable help and support in making this project report a reality from many people. I would like to thank Mr. ABHIJEET MISHRA, SIMT,SHAHJAHANPUR whose endeavor for perfection, under fatigable zeal, innovation and dynamism contributed in a big way in completing this project. This work is the reflection of his thought, ideas, concept and above all his modest effort. PREFACE This is the project about profiling the brand personality of air conditioner brands. The project involves the study of the whole Air Conditioner market. In this study we have studied the two of the major players in AC that is LG, Videocon. The report included the survey of the customer’s of these particular brands and then analyzing what kind of their customers are, the brand targets which segment of the customers, the customer’s age group, income group, their education level. Indian Consumer durables market used to be dominated by few domestic players like Godrej, Samsung, Hitachi Voltas and Kalvinator. But post liberalization much foreign company have entered into Indian market dethroning the Indian player and dominating Indian market the major categories in the market AIR CONDTIONERS CONTENT 1. INTRODUCTION †¢ COMPANY PROFILE KNOWLEDGE ABOUT COMPANY †¢ OBJECTIVE OF THE SURVEY 2. RESEARCH METHODOLOGY †¢ COLLECTION OF DATA †¢ QUESTIONNAIER 3. DATA ANALYSIS AND INTERPRETATION 4. CONCLUSION 5. FINDING AND SUGGESSION 6. BIBLIOGRAPHY RESEARCH OBJECTIVES ? To identify the two major player of AC market and their market share, products and the players within this segment. ? We Have taken the major competitors in AC segment as LG, Videocon, and did an in depth comparison of the same on certain parameters, which will be ? defined in the due course of the proposal. ? To ascertain potential market and competition. Ascertain the consumer preferences and satisfaction factor ? To highlight the perception of the consumers for the Air Conditioners. ? To do the brand profiling. ? To know the personality traits, likings of the customers for individual brands. ? To know which customer prefer which brand. ? Why do they purchase this brand only? ? How does this brand matches to their personality. ? Which brand targets or is liked by the customers of which age group ? Which brand is affordable by which income group. ? Do the customers want to repurchase this brand? If yes, then why so. What are the characteristics of the customer the brand targets? COMPANY PROFILE OF LG History [pic] When Willis Carrier invented the first system for â€Å"manufactured weather† in 1902, he spar ked an industry that revolutionized the way in which we live, work and play. From that defining moment – and through to the present day – Carrier has been a company built on a legacy of innovation. For more than a century, our research, expertise and forethought have resulted in market-leading innovations and â€Å"firsts† that have shaped and defined the heating, air conditioning and refrigeration industry. Through our history of product excellence and committed customer service, we have evolved into a global company serving millions of people and businesses in 172 countries on six continents around the world. [pic] Carrier India Vision: To be recognized as the leader in every segment we operate in by ? Being ‘customer focused’ in everything we do and following ACE diligently. Delivering ‘best in class’ quality in the product as well as aftermarket service. ? Being ‘environmentally conscious’ in areas of energy efficiency and pollution. Establishing a performance culture that respects human values team work remain embedded in our core values of EHS and ethics Thereby growing profitably and ahead of the market every year, making Carrier a destination of choice for all within HVACR industry. LG Electronics Is one of the leading companies in the field of electronics with a global presence in many countries. .Before briefing, I have divided the introd uction part into three main sub parts. †¢ LG Global †¢ LG India †¢ LG Pune History of company The company was originally established in 1958 as Gold Star, producing radios, TVs, refrigerators, washing machines, and air conditioners. The LG Group was a merger of two Korean companies, Lucky and Gold Star, from which the abbreviation of LG was derived. The current â€Å"Life’s good† slogan is a backronym. Before the corporate Name change to LG, household products were sold under the Brand name of Lucky, while electronic products were sold under the brand name of Gold Star. The Gold Star brand is still perceived as a discount brand. In 1995, Gold Star was renamed LG Electronics, and acquired Zenith Electronics of the United States. pic] Global Operation LG Electronics is playing an active role in the world market with its assertive global business policy. As a result, LG Electronics controls 110 local subsidiaries in the world with around 82,000 executive and employees. LG Group †¢ LG. Philips LCD †¢ LG Chemical †¢ LG Telecom †¢ LG Powercom †¢ LG Twins †¢ LG Dacom Business areas and main products Mobile communications [pic] a) CDMA Handsets, b) GSM Handsets, c) 3G Handsets, d) Cellular Phones Digital appliance[pic] a) Air Conditioners, b) Refrigerators, c) Microwave Ovens, d) Washing Machines, e) Vacuum Cleaners, f) Home Net, ) Compressors for Air Conditioners and Refrigerators Digital display[pic] a) Plasma TVs, b) LCD TVs, c) Micro Display Panel TVs, d) Monitors, e) PDP Modules, f) OLED Panels, g) USB Memory, h) Flat Panel Computer Monitors Digital media a) Home Theater Systems, b) DVD Recorders, c) Super Multi DVD Rewriters, d) CD ±RW, e) Notebook PCs, f) Desktop PCs, g) PDAs, h) PDA Phones, i) MP3 Players, j) New Karaoke Systems, [pic] Vision Global Top 3 by 2010 Global Top 3 Electronic/Telecommunication company Growth strategy â€Å"Fast innovation, Fast growth† Core competency â€Å"Product leadership, Market leadership, People leadership† Corporate culture No excuse, â€Å"we† not â€Å"I†, Fun workplace TAG LINE â€Å"Life’s Good† represents LG’s determination to provide delightfully smart products that will make your life good. The LG Electronics Life’s Good signature consists of the LG logo, seal, and the slogan, â€Å"Life’s Good† set in Charlotte sans typeface curved around the LG symbol. The curving of the slogan reinforces LG’s personality and uniqueness. The consistent usage of this signature clearly establishes the unique identity of the company and unifies every division and product from LG Electronics across the globe. The Symbol The symbol of LG is the face of future. The letter â€Å"L† and â€Å"G† in a circle symbolizes world, future, youth, humanity technology . LG philosophy is based on humanity. [pic] It also represents LG’s efforts to keep close relationship with our customers around the world. The symbol consists of two elements. 1. The logo in LG gray 2. The stylized image of human face in the unique LG red color. Red color represents our friendliness and gives a strong impression of LG’s commitment to deliver the best. The circle symbolizes The Globe. The stylized image of a smiling face in the symbol conveys â€Å"Friendliness and Approachability†. The one eye on the symbol represents â€Å"Goal-oriented, Focused Confident†. The slogan of LG is â€Å"Life’s Good†. It expresses â€Å"Brand’s Value, Promises, Benefits, Personality. The Partnership LG Electronics chooses to promote harmony and build constructively on a labor-management relationship rather than an employee-employer relationship. This illustrates that management and workers are not in a vertical relationship, but in a horizontal one. This culture is necessary for LG Electronics as it strives to become one of the world’s top companies. Such a relationship is transformed into a value-creation relationship whereby both parties endeavor to address mutual problems and create new values together. Strategic alliance LG Electronics is making technical advances and identifying business opportunities through various associative relationships with some of the world’s leading companies. LG Electronics is striving to become number one in the world by mingling in various business and technological fields and making strategic alliances with world famous companies. Strategic association between corporations,† In which companies with different infrastructures cooperate in the fast-developing 21st century business field, Is of key significance in terms of strengthening the existing industry and creating a new one. [pic] LG Electronics will do its best to create new products and services with an open mind, while developing new technologies and business fields through various associations with some of the world’s most successful companies. 1. 3M 2. SUN 3. YAHOO 4. PHILLIPS 5. TOYOTA 6. MICROSOFT 7. HP 8. GOOGLE 9. GE 10. INTEL 11. NORTEL 12. HITACHI 13. PRADA 14. RENESAS 15. TOSHIBA 16. BESTBUY And the number follows many more†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. In Feb. 2007 LG Electronics and Yahoo formed a strategic alliance. Yahoo mobile services will be available from LG mobile. This service is targeting 10 million LG mobile phones in over 70 countries. In Mar. 2007 LG Electronics and Google formed a strategic alliance. Both companies will work together to release, market, and offer LG mobile phones with Google services (search engine, map, email, and blogs. ) LG BRAND IDENTITY:- The brand of LG is delightfully smart. LG strives to enhance the customer’s life and lifestyle with intelligent features, institutive functionality and exceptional performance. The brand platform:- The LG brand is composed of four basic elements – 1. Value 2. Promise 3. Benefits 4. Personality The Brands core Value that never changes. a. Trust, b. Innovation, c. People d. Passion The benefits that are consistently delivered to the customer includes Reliable products Simple design Ease of use Extraordinary Experience Personality describes the human characteristic that are expressed to the customer through Trustworthy, Considerate Practical, Friendly The Internal Culture of LG: LG practices four cultures 1. Learning Culture 2. Boundary less Environment 3. A Carrier 4. Growth According to LG, the Learning Culture continuously helps the employee to learn more and more to develop the habit of continuous learning. Boundary less Environment:- It means that there is no difference between the levels of employees. There is transparency between the work and mutual understanding between all the employees. A carrier is highly growing in LG and one who is the employee can develop their carrier largely. A new comer will feel fully comfortable in the company and for a new comer the company is very helpful in the overall growth of personality. Growth in LG is very high for those who are in the company and for those who want to join in LG. The company is growing with fast innovation and the BLUE Ocean strategy is one of the examples of growth. Mission The mission of LG is to provide the customers with utmost satisfaction through leadership. The fundamental policy of development is to secure product leadership that the Customers may have the utmost satisfaction. Product Leadership We are focusing on six development areas to become the product leader. 1. New Machine 2. Reliability 3. Conventional Installation 4. Environment Friendly Product 5. Low Noise Vibration 6. Energy Saving Quality Innovation The policy of quality assurance is to provide customers with utmost satisfaction by supplying zero defects. [pic] LG proceeds in a hierarchal manner. It is named as â€Å"LG WAY†. From top to bottom: No. 1 LG – is the VISION Jeong-DO† Management is LG’s unique application to ethics. LG will succeed through fair management practices and constantly developing our business skill. A) Honest with our customer b) Providing great values to customer through constant innovation and development. c) Equal opportunities d) Equal Treatment e) Management Principle – Creating value for customer Code of cond uct of LG: 1. Responsibility and obligations to customers : †¢ Respect for Customers †¢ Creating Value †¢ Providing Value 2. Fair competition: †¢ Pursuit of Free Competition †¢ Compliance with Laws and Regulations . Fair Transaction : †¢ Equal Opportunity †¢ Fair Transaction Procedure †¢ Support and Aid for Business Partners 4. Basic Ethics for Employees: †¢ Basic Ethics †¢ Completion of Duty †¢ Self Development †¢ Fairness in Performance †¢ Avoidance of conflict with company interest 5 Corporate Responsibilities to employees: †¢ Respect for human dignity †¢ Fair Treatment †¢ Promoting Creativity 6 Responsibilities to society and country: †¢ Rational Business Development †¢ Protection of stock holder interest †¢ Contribution to social development †¢ Environmental Conservation LG INDIA LG Electronics India Pvt. Ltd. , a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 after clearance from the Foreign Investment Promotion Board (FIPB). LG set up a state-of-the art manufacturing facility at Greater Noida, near Delhi, in 1998, with an investment of Rs 500 Crores. LG corporate office is located at Plot no. 51, Udyog Vihar, Kasna Road, Greater Noida, India. This facility manufactured Color Televisions, Washing Machines, Air-Conditioners and Microwave Ovens. †Company is setting up a chain of exclusive premium showrooms. LG plans to launch 60 premium Brand Shoppes by the end of the first quarter of this year. At present, LG has a total of 83 LG stores across the country, of which 45 are shoppes and 38 are exclusive stores. Brand shoppes will be placed in the premium segment and the target audience will comprise buyers interested in premium and high end products. LG Brand Shoppe goes beyond the concept of a normal exclusive store by having a more interactive environment and additional lifestyle orientation on display so that the customer can actually experience the LG products in his or her own home settings. LG Electronics India Ltd (LGEIL), consumer durables leader with 27% market share, is planning a brand new image. To attract inspirational and young consumers across India, company will roll out a new marketing strategy. The exercise will cost the company Rs 360 crore. LG Electronics India is the fastest growing company in the consumer electronics, home appliances, and computer peripherals industry today. LG Electronics is continually providing, superior technology products value for money to more than 50 lakh households in India. LGEIL is celebrating the 11th anniversary this year. LG Soft India the innovation wing of LG Electronics in Bangalore is LG Electronics’ largest R centre outside Korea. We at LGSI focus on niche technology areas such as mobile application development, digital video broadcast and biometrics software and support LG Electronics with our expertise. Motivated by a passion for technology, a strong work culture and loyalty to the organization, we are determined to see LG become one of the top three brands globally. Prominent consumer electronic company, LG Electronics Inc. has said that it expects the sale of its products in India to up by 15 per cent in 2008. Moon Bum Shin, managing director of LG Electronics India has said that the company has earmarked 4. 8 billion rupees for investment purpose in India this year. The said money will be used to market as well as manufacture new products. LG Electronics, which is originally a South Korean Company with branch in India, informed that its sales of GSM mobile phones, color televisions, air conditioners and other household goods in the Indian market was to the tune of 95 billion rupees ($2. 4 billion) in 2007. As per Shin’s estimate, the sales in 2008 would be around 110 billion rupees. In order to achieve its target, Shin said LG Electronics will concentrate on catering to the high-end consumer market which will help boost sales this year. India churns out six (6) per cent of LG Electronics global revenues of $42 billion. The Indian branch of LG exports to 40 countries. India challenges The challenges faced by LG when entered in Indian market 1. Low brand awareness about LG in India. 2. One of the last MNCs entered in India (Samsung, Panasonic entered in 1995 in India). 3. High import duty 4. Compitition from local market players and other MNCs in consumer durable segment. 5. Price sensitiveness of the Indian consumer LGEI over comes these challenges to emerge as innovative marketing strategy:- 1. Launch new technologies in consumer electronic and home appliances. 2. LG was the first brand to enter in cricket in big way a way, by sponsoring the 1999 world cup followed it up in 2003 as well. 3. LG brought in four captains of the Indian cricket team to endorse its products. LG invested more then US$ 8 million on advertising and marketing in this sport. 4. LG has differentiated its product using technology and health benefits. 5. CTV has â€Å"Golden eye technology† Air conditioner has â€Å"Health air system† and microwave ovens have the â€Å"Health wave system†. Local and efficient manufacturing to reduce the cost. To overcome high import duties LG manufactures TV refrigerator in India at manufacturing facility at Noida and Pune. LGEI had already commissioned contract manufacturing at Mohali Kolkata and Bhopal for CTVs. This has helped LGEI to reduce cost. LGEI implementing the â€Å"Digital manufacturing system† (DMS) as the cost cutting innovation this system is follow-up to the six sigma exercise LGEI had initiate earlier. RD potential LG has the research and development facilities in Bangalore and Pune. Both the unit carry out RD department for the domestic as well as the parent company it also dose customize RD for the specific countries to which it export product. Regional channel and wide distribution network 1. LG has adopted the regional distribution channel in India. All the distributers work directly with the company. This has resulted in quicker rotation of the stock and better penetration into B, C, D, class market. 2. LG also follows the stock rotation policy rather then dumping stock on channel partners. 3. Product localization:- 1. Product localization is the key strategy used by the LG 2. LG came out with Hindi and regional language menus on its TVs. 3. Introduced the low-priced â€Å"Cineplus† and â€Å"sampooma† for the rural market. 4. LG was the first brand to introduce gaming in TVs in continuations of its association with cricket LG introduce cricket game in CTVs MAJOR KEY SUCCESS FACTORS Innovative marketing – LG was the first brand to enter cricket in a big way, by sponsoring the 1999 World Cup and followed it up in 2003 as well. 1. Local and efficient manufacturing to reduce cost – To overcome high import duties, LG manufactures PC monitors and refrigerators in India at its manufacturing facility at Noida, Delhi. . Commissioned contract manufacturing at Mohali, Kolkata and Bhopal for CTVs. 3. Product localization – Product localization is a key strategy used by LG. It came out with Hindi and regional language menus on its TV. 4. Regional distribution model – This has resulted in quicker rotation of stocks and better p enetration into the B, C and D class markets. 5. Leveraging India’s IT advantage – LG Electronics has awarded a contract to develop IT solutions to LG Soft India (LGSI). The project involves development and support for ERP, SCM, CRM and IT-enabled services for LG. Strategies adopted by the organization LG follows 10 commandments which are as follows. 1. Foster working environment-5S Environment 2. Fast execution is key to success 3. Transparent and fast communication-open communication 4. Update market -knowledge –Demographics 5. Win –Win relationship with the trade partners 6. Customer is the king 7. Even Billing –Road to ach supplier A 8. Be in touch with the market (70% Market, 30% Office). 9. Plan and Execute annual marketing Calendar-Time to market 10. Display share of 50% -to get 50% consumer share. AIRCONDITIONERS FROM LG |INVERTER |[pic] | | |ART COOL | |Technology that delivers | | |precise cooling or heating power as per your choice. Where art meets intelligence | |It works faster and saves energy while ensuring uniform temperature. |. Fine art is no longer confined to museums. Grace your interiors | | |with the finest in technology and choicest of paintings. Decorate | |[pic] |your rooms with your mood and | | |sense of style | | | | | | |[pic] [pic] | |FLOOR STANDING |MULTI SPLIT | | | | |Air Throw that reaches every corner. Time to move on to cooling two rooms with a single outdoor unit. | |Get the advantage of mobility and the purest of air. | | |Ideal for homes and small offices and most effective in saving power. | | |The powerful motor can give a reach upto 21 ft too. | | | | | | |[pic] |[pic] | |HOT AND COLD AC |SPLIT AC | | | | |Optimum indoor weather management 365 days a year. Presenting the wide | | |range of Star Rated Split | | |Air Conditioner which not only | | |save power but also provide faster cooling, | | | | WINDOW AC [pic] Presenting the wide range of Star Rated Window Air Conditioner which not only save power but also provide faster cooling [pic] COMPANY PROFILE OF VIDEOCON Videocon is an industrial conglomerate with interests all over the world and based in India. The group has 17 manufacturing sites in India and plants in China, Poland, Italy and Mexico. It is also the third largest picture tube manufacturer in the world. Corporate profile The Videocon group has an annual turnover of US$ 4. 1 billion, making it one of the largest consumer electronic and home appliance companies in India. Since 1998, it has expanded its operations globally, especially in the Middle East. Today the group operates through three key sectors: Consumer electronics In India the group sells consumer products like Colour Televisions, Washing Machines, Air Conditioners, Refrigerators, Microwave ovens and many other home appliances, selling them through a Multi-Brand strategy with the largest sales and service network in India. Videocon Group brands include Sansui, Toshiba, Electrolux, Kenstar, Next etc. Colour picture tube glass Videocon is one of the largest CPT Glass manufacturers in the world, operating in Mexico, Italy, Poland and China. Oil and Gas An important asset for the group is its Ravva oil field with one of the lowest operating costs in the world producing 50,000 barrels of oil per day. Acquisition of Thomson SA Videocon through its Wholly Owned Offshore Subsidiary acquired the Color Picture Tube (CPT) businesses from Thomson S. A having manufacturing facilities in Poland, Italy, Mexico and China along with support research and development facilities. Videocon in its pursuit of mission to become a global major in consumer electronics and home appliances with large scale and low cost base for critical components, made its first footprint in acquiring global sized color picture tube manufacturing facilities across the world from Thomson SA. It had already formulated a â€Å"2010 road map† which outlines the group’s strategy of being one among the top five in both branded consumer electronics and contract manufacturing in the world by 2010. Acquisition Rationale The acquisition came at a time when Thomson was facing a fall in demand in developed markets for television with CPTs and was moving more towards Flat-screen and Plasma Television. However, Videocon saw an opportunity in the emerging countries for CPTs and hence pursued with the acquisition. Besides, the acquisition gave Videocon, the access to advanced technology giving the company control over an R facility in Agnani, Italy. The major reasons behind this acquisition were:- Cost cutting Videocon was better positioned to shift the activities to low-cost locations and also it could integrate the operations with the glass panel facility in India with the CPT manufacturing facilities acquired from Thomson S. A Videocon wanted to leverage its position in the existing parts of the business and this acquisition would give it a strong negotiation position and could reduce impact of glass pricing volatility. Videocon could also reduce the costs by upgrading and improving the existing production lines. Vertical Integration The acquisition helped Videocon in vertically integrating its existing glass-shell business where it had been enjoying substantially high margins. Videocon’s glass division had the largest glass shell plant in a single location. This gave the company an unrivalled advantage in terms of economies of scale and a leadership position in the glass shell industry. The acquisition also gave Videocon a ready-market for its glass business and it was part of Videocon’s long-term strategy to have a global vertically-integrated manufacturing facility. Rationalization of Product Profile Videocon modified its product profile to cater to the changing market needs like moving away from very large size picture tubes to smaller ones. [6] Apart from the overall strategy Videocon also had a plan on the technological front. It wanted to improve the setup for the production line and line speed post-merger. Its focus was to increase sales while reducing the costs and thereby improving the productivity of the existing line. The company also wanted to foray in a big way into LCD panels back-end assembly On the sales front the company wanted to leverage on the existing clients of Thomson and build relation as a preferred supplier to maximise sales. Also, Videocon could benefit from OEM CTV business with the help of Videocon’s CTV division, invest for new models and introduction of new technologies. Thomson’s perspective In 2004 Thomson planned entry into the high-growth digital media and technology business. Also, Thomson wanted to exit consumer and electronics businesses as they were incurring significant losses. After sale of its TV business to Chinese group TCL, and Tubes to Videocon, Thomson divested from the audio/video accessories business which was the last unit of its consumer electronics business. The need to divest are quite evident from the losses that it incurred in these businesses particularly that the unit that it sold off to Videocon, the Optical Modules activity, and the Audio/Video Accessories businesses which totalled around â‚ ¬749 million for 2005. Moreover Thomson had done some acquisitions that were in line with boosting their revenues in the following years. Other Competitors for the Acquisition When Videocon entered the race for the colour picture tubes manufacturing capacity of Thomson SA in November 2004, there were 16 other bidders. Videocon stood slim chances given the fact that it had to battle it out with players like LG,Philips, Samsung and Matsushita, Daewoo and several Chinese manufacturers but finally managed to close the deal. The deal catapulted Videocon into the No. 3 slot in the global pecking order for CPTs. An official of Videocon said on the deal † The word is out in the world that India and Indian companies are not just a good bet by themselves, but also a hedge against China. â€Å" Pre-merger negotiations The price that Thomson wanted for the deal was euro 240 million (Rs 1,248 Crore) and Videocon agreed to the same without much negotiations (Under the deal the debt continued to be of Thomson’s). A special purpose vehicle, Eagle Electronics was used to complete the acquisition. As a part of the acquisition, Thomson also agreed to acquire 13.   % stake in Videocon for 1250 Crore in which 10% was locked for the first three years. Thomson SA has divested the 3. 5% stake that was out side the lock-in clause to overseas institutional investors. For the remaining 10% Dhoots retained a right of first refusal(recently this 10% has been sold to the Dhoots). During the process of negotiations Videocon was less affected by the capital cost component. Dhoot believed that Thomson CPT’s losses arising out from high capital cost of its Mexican Plant could be reduced once the television market in India moved to bigger screen sizes and slims .Videocon could import those from its global factories and hence cut on the losses of Thomson. Pre-merger scenario analysis CPT industry is affected by many competitive factors such as change in the consumer preferences ,the product offer strategy of retailers, the progress made by alternative technology manufacturers ,capacity adjustment facility of competitors etc. Based on all of these factors there were two scenarios that emerged from the 2005 budget of Videocon. The first scenario is a conservative one. It mainly assumes Price pressures similar to those in the past(-8 to -12%),capacity reduction over a period of two years, a gradual shift to newer technologies like True Flat and good amount of growth for LCD makers. [pic] The second scenario is a more aggressive one in term of trends predicted. It assumes that the switch to TrueFlat would be faster, more overcapacity, more competition from LCD manufacturers and rising price strategy pressures in general. The second scenario obviously requires an industrial strategy which is more adapted to the environment. However even if the second scenario arises,Videocon believes there is an opportunity in the CRT business. Though it is very obvious that in the developed markets of the western world the demand is shifting towards the flat panel side(FPD it is expected to contribute 70% of TV market in these regions),in the emerging markets like BRIC CRT still holds fort. CRT holds a dominant 70% share in these markets. When translated into number of units the demand is more than 100 million units. As Videocon is primarily based in these countries, it hopes to harness the value of the Thomson acquisition in the coming years. Post merger situation (2010) Videocon has not been able to turn the plant around in Italy still. However it is getting support from the local government(which want to prevent job cuts) in form of grants. The government is in fact trying to set up a Greenfield venture in form of a LCD manufacturing facility in partnership with Videocon. The banks are also supporting Videocon and with help from all these quarters Videocon expects to turn around the plant in Italy. The Thomson plant has not turned around in Mexixo as well and in fact production has been reduced over there. In Poland,the situation is more promising and Videocon hopes that plant over there will get in black in the very near future. However the surprise has been in the Chinese market . Despite of facing a highly competitive market Videocon has managed to turn a plant around while the other is on its way. In China Videocon is adopting a different strategy for manufacturing CTVs as the local players dominate the market . It plans to supply these players by taking advantage of low-cost nature of mainland(the number targeted by it about 6 million CPTs). Role of local government in the acquired units The LCD television segment is one of the fastest in terms of growth rate in Italy. The compounded growth rate is projected to be around 70% in the next few years. Videocon in partnership with the local government is going for a Greenfield venture in this segment. The Italian central government is giving a euro 180 million grant whereas the regional authorities are giving a 40 million grant. Videocon would itself pitch in with about euro 300 million whereas bank loans would provide a further 700 million. In the Thomson plant located in China the local Chinese Government is the minority shareholder. When Videocon acquired Thomson’s CPT business, it also gained control of Thomson’s Mexican plants. However Videocon Industries has a view that it would expand in the country only if the government gives it enough incentives. Videocon is demanding a 25-30% cash benefits from the authorities who are currently ready to give only about 20%. Thomson’s exit from Videocon Thomson is looking to sell out its stake in Videocon (a 10 percent stake via GDRs) and in most likelihood it would be bought by Videocon itself. Thomson would be exiting at a loss as it had acquired the stake at around Rs 400 per share (approximately equal to $10 per share). The deal is expected to happen at current market prices. Videocon’s GDR is currently traded at around $5. 06 on the Luxembourg Stock Exchange. On the Bombay stock exchange its trading around Rs 150 against the 52 week high of Rs 868 in Jan 2008. Another point to be noted is that this won’t attract the market regulator’s â€Å"creeping acquisition† norm which comes into force once they acquire more than 5% stake,as the deal would be an overseas one. Possible purchase of General Electric’s Appliance division On May 23, 2008, Videocon announced that it is studying an invitation from General Electric (GE) to bid for its century-old appliances division, which it has put up for sale. [pic] PRODUCTS OF VIDEOCON | |[pic] | | |[pic] | | |[pic] | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |[pic] | | |[pic] | | |[pic] | | | | | | | | | | | | | | | | | | | | | | | [pic] [pic] | | | | |[pic] |[pic] |[pic] | |[pic] |[pic] |[pic] | | | | | | |[pic] | | | | | |[pic] | | | |Split AC | |   | |[pic] |VS 2C-5233I / | | |VS C-7033B | | |INTEGRA | | |1. 5/2. TON | | |2 Star Power Saving | | |Ioniser | | |Turbo Speed | | |Sleep Mode | | |On/Off Timer | | |Self Diagnosis | | |Hydrophilic Coating – Evaporator | | |LCD Remote | | |4 Way Air Circulation | | |Buy now get Exciting Offers. pic] Request To Quote | | | | |   | |[pic] | |   | |[pic] |VS 3C-2644/ VS 3C-3544 | | |INTEGRA | | |0. 8/1. TON | | |3 Star Power Saving | | |Deodorising Filter | | |Turbo Speed | | |Sleep Mode | | |On/Off Timer | | |Self Diagnosis | | |Hydrophilic Coating – Evaporator Condenser | | |Auto Restart | | |4 Way Air Circulation | | |Buy now get Exciting Offers. [pic] Request To Quote | | | |   | |[pic] | |   | |[pic] |VS 3R-3544/ VS R-5233 | | |GRACE | | |1. 0/1. TON | | |3 Star Power Saving | | |Catechin Filter | | |Sleep Mode | | |On/Off Timer | | |Self Diagnosis | | |Hydrophilic Coating – Evaporator | | |6 Step Air Swing | | |LCD Remote | | | | | |Buy now get Exciting Offers. pic] Request To Quote | | | | |   | |[pic] | |   | |[pic] |VS G-5222/ VS G-7033 | | |GRACE | | |1. 5/2. TON | | |20 Micron Anti-Bacterial Filter | | |Sleep Mode | | |On/Off Timer | | |Auto Restart | | |Anti Freeze Sensor | | |LCD Remote | | | | | | | | |Buy now get Exciting Offers. pic] Request To Quote | | | | |   | |[pic] | |   | |[pic] |VS T-2644/ VS T-3544 | | |SPLENDOUR | | |0. 8/1. 0/1. 5/1. 6 TON | | |20 Micron Anti-Bacterial Filter | |Turbo Speed | | |Sleep Mode | | |Self Diagnosis | | |Hydrophilic Coating – Condenser | | |Hydrophilic Coating – Evaporator | | |LCD Remote | | | | | |Buy now get Exciting Offers. pic] Request To Quote | | | | |   | |[pic] | |   | |[pic] |VS T-5233M | | |VISTA | | |1. TON | | |20 Micron Anti-Bacterial Filter | | |Turbo Speed | | |Sleep Mode | | |Self Diagnosis | | |Hydrophilic Coating – Evaporator | | |6 Step Air Swing | | |LCD Remote | | | | | | |Window AC | |   | |[pic] |VW 1R-5244 | | |INTEGRA | | |1. TON | | |1 Star Power Saving | | |20 Micron Anti-Bacterial Filter | | |Turbo Speed | | |Sleep Mode | | |Real Time Clock in the Remote | | |LCD Remote | | |Hydrophilic Coating – Evaporator | | |On/Off Timer | | |Buy now get Exciting Offers. [pic] Request To Quote | | | |   | | | |   | |[pic] |VW S-5223/ VW S-5222B | | |SPLENDOUR | | |1. 5 TON | | |20 Micron Anti-Bacterial Filter | | |24 Hrs. On/Off Timer | | |Sleep Mode | | |Auto Restart | | |Full Functional Remote(LCD Optional) | | |Fan Speed (Turbo/Quite) | | |Soft Touch Digital Panel | | |Auto Air Swing | | |2Ãâ€"3/2X2 Row Coil with 9. 5 c. u. mm Tube | | |Buy now get Exciting Offers. pic] Request To Quote | | | | |   | | | |   | |[pic] |VW M-2644 | | |VISTA | | |0. TON | | |20 Micron Anti-Bacterial Filter | | |Sleep Mode | | |On/Off Timer | | |LCD Remote | | |Soft Touch Digital Panel | | |3 Min. Time Delay | | |Auto Restart | | |Buy now get Exciting Offers. pic] Request To Quote | | | | |   | |[pic] | |   | |[pic] |VW F-2622/ VW F-3522 | | |VISTA | | |0. 8/1. 0/1. 6/2. 0 TON | | |20 Micron Anti-Bacterial Filter | | |Ioniser (VW F-5233I) | | |Sleep Mode | |LCD Remote(Optional) | | |On/Off Timer Auto Restart | | |Soft Touch Digital Panel (VW F-2622/VW F-3522/VW F-7034) | | |Anti Freeze Sensor (VW F-5233I/VW F-7034) | | |Auto Air Swing (VW F-2622/VW F-3522) | | |Other Available Models VW F-5233I/ VW F-7 034 | | |Buy now get Exciting Offers. pic] Request To Quote | | | | |   | | | |   | |[pic] |VW H-5222B | | |GRACE | | |1. TON | | |20 Micron Anti-Bacterial Filter | | |On/Off Timer | | |Sleep Mode | | |LCD Remote | | |Self Diagnosis | | |Hydrophilic Coating – Evaporator | | |Anti Freeze Sensor | RESEARCH METHODOLGY Meaning of Research- Research in common parlance refers to a search for knowledge. Research can also be defined as a scientific and systematic search for pertinent information on a specific topic. In fact, research is an art of scientific investigation. According to Redman Mory research is a â€Å"systematized effort to gain new knowledge. † Objectives of research: †¢ To gain familiarity with the phenomenon or to achieve new insights into it. †¢ * To portray accurately the characteristics of a particular individual, situation or a group. †¢ To determine the frequency with which something occurs or with which it is associated with something else. To test a hypothesis of a casual relationship between variables. Type of Research: †¢ Descriptive Research It includes surveys and fact-finding enquiries of different kinds. The major purpose of descriptive research is description of the state of affairs as it exists at present. The main characteristic of this method is that the researcher has no control over th How to cite Study of Lg, Papers

Artificial Intelligence in Facebook for Psychology- myassignmenthelp

Question: Discuss about theArtificial Intelligence in Facebook for Cognitive Psychology. Answer: AI is the short form of Artificial intelligence. It is a process of giving the machine mostly computers the ability to almost reason like a human being (Cohen and Feigenbaum, 2014. 00). It is done through the use of codes in programming. One of the major languages known in this field is the Python programming language. AI has brought major boosts in the IT industry in the current world. There are very many applications using AI that are used on the websites and other social media Companies like Facebook. It uses human reasoning to respond to question which a person cant even notice. AI has simplified a lot of things, and it is a great deal in the software development field. AI can be used in all fields, medicine, agriculture, technology and construction (Hutter et al. 2014. 80). The content, however, deals with AI being in the technology field most important in Facebook. Facebook is a multibillionaire company that has helped people in terms of communication and business. People all over the world can send messages to each other, and it takes seconds to send and receive. People have seen such a platform as an opportunity to improve their business in terms of marketing strategies. They are using it to sell and resell products and services. Some have earned a fortune from such a Company which has free registration. AI being introduced in such a Company can really help improve services to its customers and go on being the best social media platform in the World. There are various ways and fields in which AI can be implemented in Facebook. In such a platform, there is the need to have a support area where customers with needs can get their feedback within seconds. If there is something that people hate is a delay. An AI application are integrated into the platform, which will be replying messages and calls from the customers and give the immediate feedback. Thats is one of the major applications of the AI which can really boost such a company. In Facebook today, people log in through email, usernames and passwords. These methods are somehow not secure. The data in a persons account should be protected because even the law states so. People can guess other peoples emails and passwords, get into peoples profile and take or see whatever they want. There is the AI application which is a face or eye recognition can be reinforced together with the speech recognition. The AIs working together with the logins can make the platform more secure. There is an AI applications which is used to detect fraud. The information in the Facebook database for every user is important. Through the use of AI, if the application detects a login from a different locations, or any other suspicious thing, it can send an email or text to the original and known user to inform him/her. In case it was not the user doing such an action, there is a link to follow to increase the security of the account. When Artificial Intelligence is introduced and implemented in a Company like Facebook, there a lot of merits that can associate with such technology (Nilsson, 2014. 00). People using Facebook platform will always be served at a very fast rate without delay. AI are even faster compared to human beings, and still, they are developed using human reasoning. One AI applications can serve a great multitude of customers which is not the case to one support agent. Speed matters in social media platform. The platform will be user-friendly. One of the reasons why softwares and applications fail is that of user unfriendliness. If the platform if friendly, then the number of users increases. One of the important impacts of AI is security. All AI applications are highly secured. People need assurance that the accounts and data can never be available to another person at any given time. The speech recognition and the rest can make the Facebook platforms more secure compared to the use of passwords . There are a lot of advantages that come with AI application in such a Company (Russell and Norvig. 2016, 00). One, the number of customers served by the applications at a single time cannot be possible if one is using a support team. Their users will love the responses and time, and then more users will love the platform increasing the number of users which increases the profit margins. Facebook management will also not incur the cost of hiring thousands of employees to work as support teams hence reducing expenses. Facebook main problem is data security. Thats why people use their platform since they are assured their information is secured. AI helps in boosting the security level (Bond and Gasser, 2014. 00) There must be a demerit in everything since nothing is perfect. The applications can lead to unemployment, and sometimes they fail due to functionality error (Spiro, Bruce and Brewer. 2017, 00). In conclusion, AI in Facebook can act as a major boost for its growth. The Facebook platform can be secure and fast in service delivery. Unemployment can be a problem to the general public but an advantage to the management. References Bond, A.H. and Gasser, L. eds., 2014.Readings in distributed artificial intelligence. Morgan Kaufmann. Cohen, P.R. and Feigenbaum, E.A. eds., 2014.The handbook of artificial intelligence(Vol. 3). Butterworth-Heinemann. Hutter, F., Xu, L., Hoos, H.H. and Leyton-Brown, K., 2014. Algorithm runtime prediction: Methods evaluation.Artificial Intelligence,206, pp.79-111. Nilsson, N.J., 2014.Principles of artificial intelligence. Morgan Kaufmann. Russell, S.J. and Norvig, P., 2016.Artificial intelligence: a modern approach. Malaysia; Pearson Education Limited,. Spiro, R.J., Bruce, B.C. and Brewer, W.F. eds., 2017.Theoretical issues in reading comprehension: Perspectives from cognitive psychology, linguistics, artificial intelligence and education(Vol. 11). Routledge.

Meaning in Life

Introduction People are expecting a lot from young people in the current world. Young people are often challenged to take up responsibilities and be critical influencers of political, social, and economic causes in the contemporary society.Advertising We will write a custom critical writing sample on Meaning in Life specifically for you for only $16.05 $11/page Learn More It is apparent that young people are faced with a lot of challenges because the contemporary society poses innumerable challenges to an extent that they cannot take up responsibilities and shape the society as expected of them. Young people are increasingly worried about the contemporary society and the projected future society they will inherit and become critical decision makers in the society. This reignites the memories of the early years of the 20th century, especially the 1920s when critical developments in the world, like the post World War I, brought a lot of challenges. At that time, most countries were confronted with the task of meeting economic needs, as well as ensuring the safety of their citizens who remained vulnerable due to the effects of the war and immense competition among states. This paper presents critical views about creation of meaning in life. Critical questions to ponder As a lot of young people strive to make meaning in their lives today, it is important to explore a number of questions to gain the true sense of the term ‘meaning’. Is ‘meaning’ a subjective or an objective term? What constitutes ‘meaning’ in the lives of people in the contemporary society? The other question that needs to be answered concerns the state of the society today. This entails social, political, economic, and environmental orders and how they shape people’s mental orientations. What leakages exist in the current political, economic, environmental, and social realms? How do they affect people’s orientation a nd preparedness to take up responsibility now and in the near future? Are there certain needs and expectations that must be met for people to make meaning out of their lives? What is ‘meaning in life’? In simple terms, meaning implies making sense or significance. Martos, Thege and Steger (2010) observed that meaning can be derived from two critical aspects of believe; whether people actually believe and how people believe. Also, the pattern of relations between an individual and other people in the society is critical when carrying out an implicit measurement of meaning.Advertising Looking for critical writing on philosophy? Let's see if we can help you! Get your first paper with 15% OFF Learn More This brings in the religiosity aspect of life. George and Park (2013) noted that meaning goes hand in hand with purpose. Significance in life is attributed to the ability of a person to meet his goals and aims in life. Social support is critical in the developm ent and fulfillment of goals in life. Schnell (2009) and Steger, Frazier, Oishi and Kaler (2006) observed that one critical aspect of the well-being of people in the society, which comes out in the humanistic theories that are utilized in counselling psychology, is people’s perception of meaning in life. The perceived meaning in life is a complex issue that can only be comprehended through assessment of different factors that contribute to distress in people. Kinnier, Kernes and Tribbensee (2003) observed that people must aim at making critical contributions in the society. The three authors observed that making a contribution in the society is one of the most important ingredients of making meaning in life. On the other hand, Kray et al. (2010) observed that creation of meaning by an individual is a process. Meaning is created from important life events that a person engages in. Events emanate from a counterfactual reflection of past happenings where the constructs of realit y are developed. This motivates a person to take part in an event. The meaning of life results from synthesis of past successful events and projection of the probability of succeeding in future. This is referred to as nostalgia (Routledge et al., 2012). Needs and meaning in life As noted earlier, the most critical question in the contemporary society concerns how meaning can be reinvigorated and reconstituted in the lives of people. According to Stillman and Baumeister (2009), meaning in life can only be attained through fulfillment of four main needs. These are: Sense of purpose in life, feelings of efficacy, value, and a sense of positive self worth. A look at these needs implies that meaning in life is a psychologically oriented process. A sense of purpose in life comes from synthesis of past events and the subsequent projection of future happenings. The modern world is confronted with a lot of challenges that range from degradation of the environment to vices like corruption, mi smanagement, and the quest for personal gain. These vices have been inherited from former generations by the contemporary generation.Advertising We will write a custom critical writing sample on Meaning in Life specifically for you for only $16.05 $11/page Learn More This depicts a scenario where there is a blurred vision about the future due to the threats that are likened to the prevalence of a lot of vices in the contemporary society. Most of these vices keep evolving throughout generations. This justifies the high levels of frustration among the youth and adults. This group of people has a diminished level of optimism about the future due to the unethical happenings in the society (Stillman Baumeister, 2009). Whether people can control their destinies is also an issue of concern in the modern world. The feeling of efficacy is attained when people feel that they can impose controls on what takes place in their lives. However, the conditions that pre vail in the world have made people wander as they seek to confront one challenge after the other. The challenges range from relation factors to physical threats like environmental degradation and climate change, the fear of terrorism and war, and the increasing inflation rates that makes it hard for people to fulfill their needs. Therefore, people only focus on securing their needs. People increasingly seek for psychological support because of increase in distress over the inability to meet their needs, or respond to different forces in the society (Maddux, 2000). According to Stillman et al. (2009), there is an increase in social exclusion in the contemporary world. This makes it hard for people to realize the need for positive self worth. Stillman and Baumeister (2009) noted that people often search for ways of ensuring that they are admirable, good, and worthy. However, these virtues cannot be justified by individuals themselves. On the contrary, the virtues have to be justified by other people. Unfortunately, most people are swayed by life events to an extent that they lack time to assess fellow individuals. According to Twenge (2003), the increase in levels of distress and pressure to meet needs and control events results in a state of meaninglessness in the society.Advertising Looking for critical writing on philosophy? Let's see if we can help you! Get your first paper with 15% OFF Learn More This, in turn, makes it hard for people to focus on certain worthy courses. People still remain lonely in their minds and souls, irrespective of the perceived higher level of interaction that has been facilitated by technology and globalization (Baumeister et al., 2005). This implies that social exclusion cannot be merely looked at from the physical sense, but it should also be viewed from mental and emotional perspectives (Stillman et al., 2009). Enhancing the experience of meaning in life It is quite difficult to enhance the level at which people experience meaning in their lives due to the amount of iterative forces that play out in the minds of people. The future is quite uncertain as people keep struggling to make ends meet. However, creation of meaning can still be attained amidst the countless challenges that people face. A study that was conducted by Stillman (2010) denoted that social inclusion is critical in as far as attainment of feelings of efficacy and a sense of meani ng in people’s lives are concerned. Development of effective social interactive platforms was found to be a critical path to the creation of meaning in life. Meaning in life is attained when a person seeks to engage others in matters that are affecting him or her. In this way, it is easy to get diverse views on how to attend to the issue at hand. Social capital can be attained through embracing relationships at personal, family, communal, and national levels. This encourages exploration of socio-economic, cultural, and political factors that cause strains in the society (Lin et al., 2013). Challenges that exist in the environment, like creation of social classes that depict social boundaries, depletion of resources that are critical for pursuing goals and meeting needs, and deterioration of the state of economic and political security, are causes of disintegration and exclusion. These bar people from embracing social inclusion. Consequently, this makes it hard for people to e xperience meaning in life. However, these challenges can also pull people together (Lin et al., 2013). Practical steps to enhancing experience of meaning in life Enhancement of meaning in life is in itself an active process. It requires the active participation of an individual for the individual to enhance his or her meaning in life. Therefore, enhancement of meaning in life begins with comprehension of the environment in which an individual dwells in. Environment here means the social, economic, cultural, and political attributes of the society and the forces that emanate from within the society. Environment also means how the above attributes influence human abilities to meet their needs and shape the society. This is one way of attaining self-inclusion. Self-inclusion is one of the denominators of understanding the society and setting and attaining goals. This, in turn, helps in control destiny. The second critical step in enhancing the experience of meaning in life is the embra ce of social integration. According to Stillman et al. (2010), it is important for people to create meaningful interactions. It is easy to enhance a deeper reflection of the society in such interactions. Reflection is critical in driving away the fear and anxieties that infest the minds of people. Consequently, people result in the development of seemingly practical mechanisms of driving away the anxiety and fear. This means that people are able to control their destinies. The other thing that can enhance meaning in life is deciding to live courageously. Courage in this sense means that an individual should not focus on embracing personal security at the expense of setting goals and developing plans to guide in the achievement of the goals. Courage is the best solution for confronting fear and anxiety since fear limits a person, but courage keeps one going (Hicks Routledge, 2013). References Baumeister, R. F., Dewall, C., Ciarocco, N. J., Twenge, J. M. (2005). Social exclusion imp airs self-regulation. Journal of Personality Social Psychology, 88(4), 589-604. George, L. S., Park, C. L. (2013). Are meaning and purpose distinct? An examination of correlates and predictors. Journal of Positive Psychology, 8(5), 365-375. Hicks, J. A., Routledge, C. (2013). The experience of meaning in life: Classical perspectives, emerging themes, and controversies. Dordrecht: Springer. Kinnier, R. T., Kernes, J. L., Tribbensee, N. E. (2003). What eminent people have said about the meaning of life? Journal of Humanistic Psychology, 43(1), 105-118 Kray, L. J., George, L. G., Liljenquist, K. A., Galinsky, A. D., Tetlock, P. E., Roese, N. J. (2010). From what might have been to what must have been: counterfactual thinking creates meaning. Journal of Personality Social Psychology, 98(1), 106-118. Lin, K., Xu, Y., Huang, T., Zhang, J. (2013). Social exclusion and its causes in east Asian societies: Evidences from SQSQ survey data. Social Indicators Research, 112(3), 641-660. Ma ddux, J. E. (2000). â€Å"Self-efficacy: The power of believing you can. (in press).† In, Snyder, C. R., Lopez, S. J. (Eds). Handbook of positive psychology. New York, NY: Oxford University Press. Martos, T., Thege, B., Steger, M. F. (2010). It’s not only what you hold, it’s how you hold it: Dimensions of religiosity and meaning in life. Personality Individual Differences, 49(8), 863-868. Routledge, C., Wildschut, T., Sedikides, C., Juhl, J., Arndt, J. (2012). The power of the past: Nostalgia as a meaning-making resource. Memory, 20(5), 452-460. Schnell, T. (2009). The sources of meaning and meaning in life questionnaire (SoMe): Relations to demographics and well-being. The Journal of Positive Psychology, 4(6), 483-499. Steger, M. F., Frazier, P., Oishi, S., Kaler, M. (2006). The meaning in life questionnaire: Assessing the presence of and search for meaning in life. Journal of Counseling Psychology, 53(1), 80-93. Stillman, T. F., Baumeister, R. F. (2009). Uncertainty, belongingness, and four needs for meaning. Psychological Inquiry, 20(4), 249-251. Stillman, T. F., Baumeister, R. F., Lambert, N. M., Crescioni, A. W., Dewall, C. N., Fincham, F. D. (2009). Alone and without purpose: life loses meaning following social exclusion. J Exp Soc Psychol., 45(4), 686-694. Stillman, T. F., Lambert, N. M., Fincham, F. D., Baumeister, R. F. (2010). Meaning as magnetic force: evidence that meaning in life promotes interpersonal appeal. Social Psychological and Personality Science, 000(00), 1-8. doi: 10.1177/1948550610378382 Twenge, J. M. (2003). Social exclusion and the deconstructed state: time perception, meaninglessness, lethargy, lack of emotion, and self-awareness. Journal of Personality and Social Psychology, 85(5), 409-423. This critical writing on Meaning in Life was written and submitted by user Fallen One to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Cell Nulceus essays

Cell Nulceus essays The cell nucleus was discovered in 1828. At this time no one really understood what it did but eventually it was found to be the control center for the cell and it organelles. The cell was discovered by a Robert Brown, a botanist. Robert Brown invented his own microscope with a crude system of lenses. He used the microscope to observe the nucleus of a plant cell and many other things. It was discovered when he was trying to find out how plants reproduce. The cell nucleus could be the most important part of the cell in this time and age. The cell nucleus is so important because it contains all the genetic information for the cell. With all the recent advances in cloning and genetic engineering the nucleus of the cell as become the main attraction. With cloning the cell nucleus is actually removed and replaced with another one to cause the cell to make an exact copy of another cell. Recently the human genome was cracked, this means the scientist have actually discovered what every gene in the human body does and what it is composed of. By using the human genome scientist may be able to cure genetic diseases and defects, maybe even change genetic traits, like the genes that may cause heart disease. The cell nucleus contains about 2 meters of DNA, if the DNA was streched out in a single strand. In the two meters contains the whole code for human life, the closer we are to understanding the human genome the closer we are to understanding how we function, how we are created, and how we evolve. ...

The use of gaming in e-Learning Essay Example | Topics and Well Written Essays - 1000 words

The use of gaming in e-Learning - Essay Example Other factors such as the quality of the sound and visual features, and the element of drama in a game influence how well it is perceived by users. One case study, that of the Monkey Wrench Conspiracy did appear to be very popular with users, and to have valuable outcomes for the company who used it. The Case study answered a number of key questions about e-Learning: †¢ Will gaming prove to have more interactivity than the normal e-learning provided by organizations? The company had experienced some difficulty in training staff in the use of design software, and this e-Learning program succeeded in persuading staff to solve little interactive puzzles in an imaginary aliens-in-space scenario. The game was loosely linked which means that tasks were set to be completed outside the framework of the game. The challenge of solving the problems did not affect game progress in a direct way, but the game did provide a goal setting and framing structure, with an entertaining narrative, that encouraged users to follow through to the end. †¢ Will gaming be more cost effective than other methods? In this case study the game program was free to use, since it had a marketing as well as a training function. The cost of running it was therefore small, but on the other hand the cost of monitoring the results was rather higher, since there was no way of measuring how well users completed the task unless this happened in a separate context outside the game.

Observation of Teaching English Focusing on Teacher-Student as well as Essay

Observation of Teaching English Focusing on Teacher-Student as well as Student-Student Interactions - Essay Example The projector was on but was never used for the duration of the class. Likewise, some students were deemed absent, as observed from the greater number of vacant seats as compared to the first observation period. He talks in a monosyllabic manner that is perceived to be monotonous and students at the back would strain to hear the entirety of his discussion. The students posed diverse stances ranging from perceptive, partially responsive as a class, partially attentive (which means there were a few who were really inattentive), somewhat indifferent, and generally unparticipative. Description of Teacher-Student Interactions The professor discussed the day’s subject matter on the need to examine the context of the sentence by enumerating a point-by-point sentence structure as detailed in their course material. He tried to solicit participation from the student by asking them questions after relevant points from the course material were presented. Apparently, only one student from Saudi Arabia was virtually responding actively to his inquiries. The rest of the students (predominantly Asian) were either very softly responding in their respective seats or silently observing and listening during the whole discussion. At one point where handouts were needed to be disseminated, Saudi students voluntarily stood up and assisted in distributing the materials to the other members of the class. As noted, other students (Asian) were not at all participating and one actually saw two students changing seats upon the start of the class discussion; and where one student even changed seats twice for some reason. Even worse, some Asian students were also seen sleeping in class (a total of three students) and neither the professor nor the classmates made any efforts to wake them up. The professor either did not see them or was indifferent to students sleeping in his class. Description of Student-Student Interactions Regarding observing student-student interactions, one could d educe that the students are already well acquainted with each other. This acquaintance was observed to have negative effects in terms of exhibiting private conversations and communications with each other, without regard to the professor discussing the lessons. These were actually three (3) Asian students talking to each other while the professor was explaining the lesson in front of the class. A positive student interaction was observed as two (2) Saudi students voluntarily assisted the professor in distributing the handouts. The rest of the classroom environment was predominantly silent during the lecture due to absence of reaction and response; as well as active participation from the students. Description of Lesson, Activities and Group Work The lesson was delivered purely using a lecture approach. Only the course materials were the sole reference for the discussion. Despite availability and access to using the overhead projector, it was not at all utilized. Likewise, the soft v oice, monotonous manner of speech and communication pattern, as well as being stationary (standing in front of the class) limited movement, activity, vitality, and diversity in instructional approach and use of instructional materials. At some point in time, about 30 minutes after the start of the

Crimes Of The Rich And Powerful Criminology Essay

Crimes Of The Rich And Powerful Criminology Essay White collar offenders get away with their crimes easily and rich get richer poor get . It seems obvious that power inequality affects the quality of peoples lives. The rich and powerful live better than the poor and powerless. Power inequality affects the type of deviant activities likely to be engaged in (Barak 2000). The powerful are more likely to perpetrate profitable crimes such as corporate crime while the powerless people are more likely to commit unprofitable crimes such as homicide and assault and power can also be an importance cause of deviance. For example more likely for bank executives to cheat customers quietly than for jobless persons to rob banks violently. Crime committed by respectable people of high social status in the course of their work and this is called white collar crime (Sutherland 1961 ) white collar crime occurs at several levels. Embezzlement for example it is committed by employees against companies and companies also commit white collar crime too when they engage in pricing fixing, sell defective products, evade taxes pr pollute the environment. When companies are the perpetrators white collar crime is often referred to as corporate crime and sometimes corporate crime is more closely parallels organized crime than it does anything else. For example accountants ,auditors, and executives working for Enron corporation worked together to hide the companys debts exaggerate its profits and pull in money from investors whom they tricked into buying their stock for much more than it was worth (Coleman2002) White collar crime brings heavy costs to society most scholars and law enforcement officials believe that the money loss due to corporate crime dwarfs that lost through street crime in addition to the economic cost there are social costs as well white collar crime can cost lives when tainted medicines or dangerous cars are sold , safety precautions are flouted on factory lines or toxic chemicals are dumped by manufacturers into rivers and streams the cost of white collar crime go beyond the actual money involved in the crime itself. The reasons for white collar crime are similar to those for street crimes. People want more than they can legitimately get think the benefits of a crime outrun it is potential costs (Young 2009) In these days the magnitude of white collar crime in our society challenges the popular image of crime as a lower class phenomenon. Instead this appears that people of different status simly haqve different opportunities to commit crime. Those people in lower status are hardly in the position to engage in price fixing , stock manipulation and tax evation. They are in a position White collar crimes are far less likely to be offcialy investigated and prosecuted than converntional crimes. In the simplest term what occurs in the streets is more visible and more easily inveatigated than what occurs in the suite. Its hard to detect and it realy can be hard to notice if crime has accurred e.g fraud, tax fraud and shop theft there are also few good reasond that why business in UK and other companies dont want to talk about white-collar crime its because the firms may not want to admit that they have been victim of theft and this can effect on their own business they may also not want to admit that their staff committed a crime. Since crimes were attempts to gain personal advantage by force or fraud they could obviously be committed by the rich and powerful they could certainly involve force or fraud and they could clearly be committed without punishment by the state. Some doctors commit murder and doctors sometimes cheat on medicare and lawyers have been known to misuse funs entrusted to them by their clients: business executives sometimes angage in bid rigging : labor union executives sometimes embezzle funds from pension plans and also manufacturers sometimes dispose of toxic chemicals in wyas contrary to law. Other criminal activities that are often missed by official and many sociological measurements of crime are those conducted by the powerful in society (pearce, 1976) crimes of the powerful is largely those commited by rulling groups and governments, corporate crime is that crimes commited not so much by individuals but rather by boards for example chair persons and including the breaking of the Health and Safety Work Act and white collar crime that crimes committed by professional people such as tax evasion, business fraudand insider trading. White collar drimesis difficult to estimate the extent and influence of whitecollar crime on victims because all too often those who suffer the consequences of white collar crime are ignored by victimologists. Entry 2: Culture and crime Wide differences in cultural heritage and value system have a direct impact on rates of crime and it is obvious that there are many cultural differences between the America and Japan that doesnt mean that Japanese approaches to crime prevention cannot work in America (Freilich Guerette 2006). In Japan the societys emphasis on apologies and resolving disputes outside the police and the court this can effect on reporting crime, prevent crime and this leads to crime stays on low level in Japan. When we pick the robbery case is the most fearful street crime in America is much higher than Japan for example in 2002 America recorded 182 and for each robbery in Tokyo New York had 462. Robbery rates for England, Germany and France do not approach those in America but resident of those countries are still twenty to thirty times more likely to be held up than people living in Japan. Even when we think about South Korea have same similarity with geographically and culturally with Japans and closest neighbour and has robbery rates 6.5 times than Japan (Gilman Levy2005 ) culture plays important role in to control crime and prevent crime. There is also a lack of confidence in America and people likely to act as witness and they likely to report crime. While some people can effectively cope with strain some certain people have traits that may make them particularly sensitive to strain. These include an explosive temperament being overly sensitive or emotional low tolerance for adversity and poor problem solving skills. Aggressive people who have these traits are likely to have poor interpersonal skills and more likely to be treated negatively by others and their combative personalities make them feared and disliked. These people are likely to live in families whose caretakers share similar personality traits. They are also more likely to reject conventional peers and join deviant groups. In summer 2004 a dramatic murder trial took place in New York City that aptly illustrates how lower class cultural concerns the code of the streets clash with the rules and values of American culture and how deviant cultures can exist side by side with middle class culture. According to the studies the relatively high U.S. crime rates can be explained by the interrelationship between culture and institutions. The dominance of the American Dream mythology ensures that many people will develop wishes and desires for material goods that cannot be satisfied by legitimate means that people are willing to do anything to get ahead from cheating on tests to get higher grades to engaging in corporate fraud and tax evasion and those people who cannot succeed become willing to risk everything including a prison sentence(Valier 2004). American dream have a different effect on people depending on their place in the social structure. The studies shows that the American dream had a greater effect on whites than African Americans the reason is that whites may have greater expectations of material success than African Americans whose aspirations have been tempered by a long history of racial and economic deprivation. When whites experience strain they are more apt to react with anger and antisocial behaviour. At the institutional level the dominance of economic concerns weakens the informal social control exerted by the family, church and school. In my opinion these institutions have lost their ability to regulate behaviour and they have instead become a conduit for promoting material success. Parents pushing their kids to succeed at any cost and schools encourage the kids to get in to the best colleges by any means possible as well as religious institutions promote their wealth and power because religion lets you down all the time when you are keen on it too much. Entry 3: Race, ethnicity and crime I strongly not agree with the government recent policy change on immigrants. Te immigrants have faced the challenges involved in living in a new and different political and cultural environment. Many immigrants have faced discrimination in one form or another because of their colour and their inability to speak English fluently or their customs. After the terrorist attack on September 11, 2001 reinforced the belief that he rights of immigrants should be limited and the government start passing a number of laws that could affect immigrants life in future emotionally and financially for example to apply for a passport you have to go through the citizenship and Naturalisation law stages in order to get your passport and it costs about  £800 per person age 18. Black people being the victims of crimes as well as the perpetrators of crime due to their position in areas of social deprivation (Newburn 2003) some poor and disadvantaged people do commit crime because they are poor and disadvantaged. Some of these people get end up staying in prisons and courts as a result. This does not mean that the poor and disadvantaged commit most crime. Black people are likely to be stopped and searched by the police and there are a higher proportion of arrests following these searches and black people receive harsher treatment in the court and in sentencing procedures. According to the Home Office statistic in June 2001 ethnic minorities for 19 percent of the male prison population (12 % black and 2% Asian) (Roberts 2003). The institutional racism operates within the criminal justice system people with different background with different religion e.g. has always been treated differently and classified as second class people within the eyes of justice. Also the Stephen Lawrence inquiry report highlighted the problem of disproportionality and indicated the discrimination was a major problem and also this research has actually pointed to racial stereotyping by the police and black people are likely to get stop and search than white people. In Stephen Lawrence case was 18 black students were hoping to become an architect and was fatally stabbed while waiting for the bus that was a racial attack but police investigation failed to bring the killers into justice this had a big influence on black community. During the early nineteenth century there was not any race and crime issue. This was not due to lack prejudice or indeed a lack of crime. It was because there were relatively few immigrants living in the UK. Black and lower class populations have the highest rates of street and index crime involvement in the UK. (Frank 2009) and Sociological theories argue that the location and experiences in the social environment are responsible for these differences in crime involvement (Calvin Gerald ). In an early contribution to the sociology of knowledge DeGre (1995) observed that all science including those disciplines not involved in the study of human society are part of the tertiary institutions of a culture being influenced by the larger constellation of stresses and strains, cultural values, technological accomplishments and needs and overall definitions of life goals that characterize the social group society and world situation in which they are operative. No one comes into the world with criminality in the way in which one is born with a certain colour of eyes and crimes committed by immigrants are more frequently prosecuted than those committed by white people because immigrants are less likely to defend themselves legally and they are less often in a position to secure a good lawyer and they are more promptly sentenced to prison and in the court stages they are likely to plead guilty to drop their sentence to a lower level this is because they are come from a different culture different belief and different laws that they faced in their own countries and there always a language barrier There is a media effect on race and ethnicity from TV news and from movies people are getting the wrong ideas on immigrants and religion. Media plays important role here in my opinion media shows the criminal act and report them to the public in a negative way rather than report them in a positive way. Because it is a personal interest of media personnel. One more importing thing as well as this if the media giving the news related to crime with fascination in this case the crime ratio of that specific crime will increase for example if in newspapers the news about terrorism is reported so frequently then in this situation the ratio of stop and search will increase according to the British Crime Survey BCS a number of stop and search has actually gone up after the 7/7 London bombing. Entry 4: Future trends The actual volume of crime in Britain has been going down for over a decade or more. Violent crime has also not risen particularly even though the media plays it up big time. The majority of offenders in prison or in front of the courts have little to do with violence and the average custodial sentence is less than 12 months. Even domestic violence is down. Certain categories of crime are higher than ever but actually not as high as previous years and quite stable e.g. gun crime. IN fact if we remove gun crime and knife incidents from the forms of violence black people especially experience we would be relatively free from physical violent crime. Other crimes seem higher than before because the Home Office has changed the police recording procedures to make the clear up and conviction rates look good but that does not mean there has been any serious increase in these crimes. But you cant talk about crime and not talk about the negative effect from the media. Older people generally and white elderly in particular have a greater fear of crime even though they have a significant less exposure to it and one reason is they are so heavily dependent on the media and less mobile and able to see for themselvesThe media in particular target this group and love to frighten the shit out of them and it plays into the party politics and games they love to play. In policing style the police agencies use current statistics to spot crime trends in order to formulate the future law enforcement plans. The internet and the continued evolution of a digital economy offer expanding possibilities for such cyber crime as credit card fraud. atm fraud, identify theft, various computer hacking crimes and even the exploitation of children through internet based child pornography. The technology will play an important role in the future of criminal investigation and police work generally. The future of effective policing will be depending on strengthening the ties between the police and the communities they serve. Because UK is a divert country the police must represent the community and must embody its values and must be perceived as acting on behalf of the community and this requires a commitment on the police leaders as well as individual officers so the public will gain the trust of the police and they will be more confident in the CJS. It is hard to think about the future of crime trends because current conditions can change rapidly as some criminologist believe that crime rates may eventually rise as the number of teens in the population increases only some of criminologist believe this. I think the age structure of society is one of the most important determinants of crime rates but the economy, technological change and social factors will play an important role in crime rate in the UK. If unemployment continues to increase which will be and more attention will be paid to white collar crime and fraud as a result of the massive business failures in the banking, security and housing industries . The race and crime conundrum may become less important as crime and victimization. When the economy turns down people who are unemployed will become more motivated to commit theft crimes and that a good economy will reduce the number of crime. The good positive way is a poor economy actually will help lower crime rates because unemployed parents are at home to supervise their children and guard their possessions. Because there is less to spend I think age in crime will effect crime rate in future because teenagers have extremely high crime rates kids who commit a lot of crime early in childhood are also likely to continue to commit crime in their adulthood. CCTV does work and works best when it is used alongside wider strategy of partnership working between the police and councils and local communities to tackle crime locally and nationally. When it comes to the crime prevention the CCTV is the most effective in reducing crime for example in car parks is most effective when targeted at vehicle crimes and it is more effective in reducing crime in the UK than in other countries. The CCTV can increase the public confidence and the public will likely to support Criminal Justice System for example in reporting crime and act as a witness. Also in recent terrorist investigations including 7/7 London bombing and 21/7 and the conviction of Steve Wright for Ipswich murder that CCTV has played a important role in detecting crime and protecting the public . The new crime threat will be cybercrime if things go as they are. This would be any crime that involves an information system and includes ID theft. As technology advances people are going to be more brazen to commit cybercrimes from home Transnational crime organisation will continue to grow in diversity in many regions in the world. Developed countries like England and America will bore affected by TCSs than in the past. 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